Whenever I need to understand anything about the music industry my go to person is this focused and enteprising woman Joice Ize-Iyamu Zokus. This pioneer knows the music industry well and counts 2Face, Nomoreless and Weird MC among former and current clients. Award winning Joice paved the way for women in the music management business and did not allow the fact that it was a male dominated profession stand in her way. Listen as she tells us about her sojourn.
Joice tell us a little about your self
From high school I remember your love for music so wasn’t suprised when you ended up in showbiz, tell us how your journey started
I had known I would be a part of the showbiz world from the time I was a teenager. Growing up my Mum was always a lover of arts, fashion and sports so had an extensive collection of books on these subjects and more. As a result myself and my siblings imbibed a reading culture early in life and learnt a lot from books on music management and other topics. Even from a young age I was always choreographing dances with my sisters and friends and I organised mini shows and plays. All these activities were my foundation for my entrance into the entertainment world.
What obstacles did you face with your unique career choice, especially being a pioneer of sorts for women?
For me,it was very funny at that time that people were shocked (at that time female managers just didn’t exist except they were artiste’s wives or girlfriends) when we got the ‘are you his girlfriend’ question over and done with and I was all business,people responded accordingly. Infant by the time I was working with my third artist all the questions stopped, business was concluded and sometimes friendships were made.
Like you mentioned earlier you are also gifted pâtissière how are you able to combine your love for desserts and good food with showbusiness?
As a Mum to a very cute young man do you see yourself becoming a momager?
Thanks Joice it’s been great talking to you!