Branding Secrets from a Pack of Sugar

Recently I saw an online post wondering how a cubed sugar brand had managed to retain market supremacy for over 30 years, with no adverts or rebranding. As I pondered on their business strategy the first obvious answer was that they had a enjoyed a clear monopoly before other brands came into the market as they were probably the only cubed sugar in West African markets for years.  While one may not have the good fortune to be the pioneer in a field or business we can definitely do many other things to get and maintain customer loyalty. Here are […]

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Oluwatoyin Bode- Abass shares her story of overcoming infertility…”How love found me”

Dr. Oluwatoyin ‘Bode-Abass is a wellness, nutrition, weight management and lifestyle consultant. She studied Medicine and Surgery at the College of Medicine, University of Lagos, where she finished top ten of her graduating class. Passionate about health promotion and disease prevention, a career in Preventive Medicine is a fit. With encouragement from her husband and friends, she founded TBA Wellness Hub, a wellness and lifestyle consultancy where she empowers individuals to take a proactive approach to their health and nutrition. She also recently founded Erin’s Clean Kitchen to provide healthful meal options. Oluwatoyin got married to her college sweetheart, ‘Bode […]

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Umo Ofili: Making a case for pregnant women through fashion and charity

When a woman is pregnant its usually a time filled with excitement. However for some expecting women its also a time  filled with trepidation as they wonder how they will take care of their precious gifts from God. Apart from the cost of purchasing a newborns basic needs another worry some pregnant women face is finding nice maternity clothes, in both cases Umo Ofili of Mumhood has provided succor for many.   This lawyer and mother of three is passionate about not only dressing pregnant women but helping those of them in need through her annual outreach  to needy pregnant women […]

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The Richer Woman: A Book Review

The Richer woman… When I saw the title of the book I knew it would not be a strictly finance book, for true riches can never consist of mere financial gain. While it is true that most of us  want money, what we desire even more than money is to be happy and fulfilled in our calling. The writer of this book “Omilola Oshikoya”  realised this and in her book tried to shed light on why she was so insecure and so crazy about being financially rich no matter what. She also writes about how she almost jeopardises the love of […]

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I love you too: Why you should not argue in front of your children

“I love you too honey” read the message. I just woke up from an afternoon nap and was quite perplexed at the new message on my phone. The message was sent by my husband so it was not the sender that surprised me, but my confusion stemmed from the fact that he used the word “too”. I had no memory of sending him any messages that day…or so I thought. I checked the sent messages on my phone immediately, and indeed I had sent him a message thirty minutes earlier. “I love you so much honey and always want us […]

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First Day at the Big School: Book Readings in Pictures!

Hello everyone! So this post is basically to bring my readers up to speed with my first children’s book “First Day at the Big School”, especially since I have another book “coming soon!”. To be honest the success of First Day at the Big School really surprised me, I had hoped to sell maybe a few 100 copies but at the moment over 3000 copies have been sold and I know thousands more will be sold. God has blessed this publication and I am just in awe of HIM! My first book reading was courtesy of Dorcas Ikya of Tabitha […]

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Anne Ekwueme: Dressing women who understand Royalty!

Anne Ekwueme is the charming lady behind House of Zibah, a bespoke and pret a porter designer who is fast carving a niche for herself amongst fashion lovers in the FCT. She also has a passion for mentoring young children with a focus of staying pure. Let’s get up close and personal with Anne. Tell us a little about yourself. I am Anne Ekwueme, Married to Uchenna Ekwueme and we are blessed with 4 amazing children. I was born in Kaduna, I grew up there and went to Ahmadu Bello University Zaria.  So pretty much, I was brought up in […]

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