Branding Secrets from a Pack of Sugar

Recently I saw an online post wondering how a cubed sugar brand had managed to retain market supremacy for over 30 years, with no adverts or rebranding. As I pondered on their business strategy the first obvious answer was that they had a enjoyed a clear monopoly before other brands came into the market as they were probably the only cubed sugar in West African markets for years.  While one may not have the good fortune to be the pioneer in a field or business we can definitely do many other things to get and maintain customer loyalty. Here are […]

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Oluwatoyin Bode- Abass shares her story of overcoming infertility…”How love found me”

Dr. Oluwatoyin ‘Bode-Abass is a wellness, nutrition, weight management and lifestyle consultant. She studied Medicine and Surgery at the College of Medicine, University of Lagos, where she finished top ten of her graduating class. Passionate about health promotion and disease prevention, a career in Preventive Medicine is a fit. With encouragement from her husband and friends, she founded TBA Wellness Hub, a wellness and lifestyle consultancy where she empowers individuals to take a proactive approach to their health and nutrition. She also recently founded Erin’s Clean Kitchen to provide healthful meal options. Oluwatoyin got married to her college sweetheart, ‘Bode […]

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F.R.E.E. Conference : With Jimi Tewe and Friends

On May 29th in the company of a friend I dragged myself to the F.R.E.E. Conference hosted by Jimi Tewe. Needless to say it was time well spent! Jimi is a world class Career Success Catalyst and a renowned motivational speaker, author and coach and in the company of his lovely wife he brought together some of the Nation’s most inspirational speakers. People like Fela Durotoye, Steve Harris, Ijeoma Ndukwe , Mfon Ekpo, Glowreeyah, Olori and more to NAF center, Abuja. Now F.R.E.E stands for ” From Enduring to Enjoying” and ” From Employee to Employer” ,  so obviously the conference was […]

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Gina Umoru of Noa Noa Foods: Making Baby food with heart!

Gina is an Abuja based Mom of two and a trained chef. She is also the founder of NoaNoa, a local baby food company.  NoaNoa has a range of puréed food which are hygienically packed as well as Veggie Powders, thus making healthy baby nutrition easy.  She shares her inspiring story with us.  Hello Gina, please tell us about your self Well, I am currently a chef and recipe developer at NoaNoa Foods, before that, I did a brief stint at a bank. After I had my son, the idea dropped in my spirit to start making puréed food and […]

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Umo Ofili: Making a case for pregnant women through fashion and charity

When a woman is pregnant its usually a time filled with excitement. However for some expecting women its also a time  filled with trepidation as they wonder how they will take care of their precious gifts from God. Apart from the cost of purchasing a newborns basic needs another worry some pregnant women face is finding nice maternity clothes, in both cases Umo Ofili of Mumhood has provided succor for many.   This lawyer and mother of three is passionate about not only dressing pregnant women but helping those of them in need through her annual outreach  to needy pregnant women […]

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Getting back your pre-baby tummy

The rumors are true, once you start having babies your tummy may never be the same again. Infact immediately after delivery you may still look like your  four to six month pregnant. On top of that you may have to contend with stretch marks which are results from your tummy stretching during the duration of your pregnancy.  However dreary things may seem it’s not totally impossible to get your abs back to pre pregnancy mode. One must also bear in mind that loosing your big tummy or extra weight in general is a gradual process and nothing is going to happen overnight especially if you aren’t […]

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The Richer Woman: A Book Review

The Richer woman… When I saw the title of the book I knew it would not be a strictly finance book, for true riches can never consist of mere financial gain. While it is true that most of us  want money, what we desire even more than money is to be happy and fulfilled in our calling. The writer of this book “Omilola Oshikoya”  realised this and in her book tried to shed light on why she was so insecure and so crazy about being financially rich no matter what. She also writes about how she almost jeopardises the love of […]

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