Branding Secrets from a Pack of Sugar

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Recently I saw an online post wondering how a cubed sugar brand had managed to retain market supremacy for over 30 years, with no adverts or rebranding. As I pondered on their business strategy the first obvious answer was that they had a enjoyed a clear monopoly before other brands came into the market as they were probably the only cubed sugar in West African markets for years.  While one may not have the good fortune to be the pioneer in a field or business we can definitely do many other things to get and maintain customer loyalty. Here are […]

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Smashing your New Year Goals!

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I love BellaNaija they are a worldclass platform and Uche Pedro just gets it! Thats why I am always glad to contribute to their platfrom. Here is a piece they published a few days ago on their platform. It’s also reproduced below. Read, share and let me know what tips have helped you smash your goals… enjoy! Happy New Year! When I was younger, I fantasized about counting down till the clock struck midnight and then kissing my beau! However, as a good Naija Christian lady, I usually cross over into each year in a house of worship, praying and […]

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Let Your Voice Be Heard! 5 Tips to Help You Deal with Stuttering

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Something else I did for BellaNaija, check it out! There I was sitting in a focus group organised by my university, making contributions on how mature students could be better catered for. As the only international student participating, I was glad to be able to share my views and perspective. I was enjoying the conversation and had spoken several times but suddenly, as I was about to speak again, it became a struggle to get the words out of my mouth. I stuttered and eventually spluttered out some words. An uneasy silence filled the room, but the moment quickly passed, […]

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